Apple (AAPL) Stock Analysis Dashboard

Market Cap

$3.78T

+9.6% YTD

52 Week Range

$169.21 - $288.62

Current: $248.96

Volume

32.3M

Avg: 45.2M

P/E Ratio

32.65

TTM

Dividend Yield

0.40%

$1.04/share

EPS (TTM)

$7.92

+9% YoY

Price History (2 Years)

Last Updated: Mar 20, 2026

Key Financial Ratios (FY 2025)

Price-to-Earnings (P/E) +34% vs 10Y Avg

32.65

Current P/E is 34% above Apple's 10-year historical average of ~24x, reflecting premium valuation

Return on Equity (ROE) Strong

152.02%

Industry-leading ROE demonstrates exceptional capital efficiency and profitability

Return on Assets (ROA) +5.5% YoY

32.55%

Improved from 26.07% in FY2024, showing stronger asset utilization

Debt-to-Equity -29% vs Median

1.03

Significantly improved from 1.45 historical median; leverage declining

Gross Margin +0.7% YoY

46.91%

Consistent margin expansion driven by Services growth and premium pricing

Operating Margin +0.5% YoY

31.97%

Industry-leading operating efficiency with strong cost management

Price-to-Sales (P/S) Elevated

8.68

Premium valuation multiple reflecting strong brand and ecosystem moat

EV/EBITDA Stable

24.37

Enterprise value multiple consistent with large-cap tech peers

Analyst Ratings & Price Targets

36 Analysts Covering

Buy

Consensus Rating

$297.58

Avg Price Target

+19.5%

Upside Potential

$350

High Target

Strong Buy (10)

Buy (8)

Hold (8)

Sell (2)

High Target

$350

Wedbush

Average

$297.58

+19.5% upside

Low Target

$170

HSBC

Current

$248.96

NASDAQ

Recent Analyst Activity

• Morgan Stanley maintained Buy rating with $305 target (Feb 2026)
• Wedbush reiterated Buy with Street-high $350 target (Mar 2026)
• B of A Securities maintained Buy with $325 target (Oct 2025)
• JPMorgan raised target to $280 citing strong iPhone 17 demand
• Barclays maintained Sell with $248 target (Mar 2026)

Technical Analysis

Golden Cross Pattern Detected

Moving Averages

Period	SMA	Signal
MA5	$263.90	Below Price
MA20	$263.60	Below Price
MA50	$262.20	Golden Cross
MA200	$259.40	Support

Bullish Signal: 50-day MA ($262.20) above 200-day MA ($259.40) indicates positive momentum

Support & Resistance Levels

Support Levels

$257.09 Strong (Weekly)

$245.27 - $248.03 Zone (Multi-timeframe)

$226.36 Key (6-month low)

Resistance Levels

$258.82 - $266.56 Zone (Immediate)

$273.81 Horizontal (Daily)

$285.92 All-time High

RSI (14)

45.7

Neutral

MACD (12,26)

+0.2

Bullish

CCI (14)

-74.3

Oversold

ATR (14)

2.2

Low Vol

Stochastic %K

20.4

Oversold

ADX (14)

8.65

Weak Trend